Jessica Oldnall

I honestly can’t believe that this is my last blog post and that I’ve finally reached the end of this project. I can’t believe second...

I can’t believe I am working on the final bits of my project - the deadline week has come round so fast! This range planning and price...

Yesterday morning I had my 1 to 1 session with my tutor, Adele. It was really nice being able to go into university and speak with Adele...

Writing a press release for our brand is part of the brief for this assignment. This morning I attempted writing mine for Fortitude’s...

Throughout this module, I have learned to understand the importance of reflection. Parminder provided an insightful lecture of reflective...

Another week, another presentation! Over the past few weeks I have been working very hard on the development of my 3 A3 Brand Boards....

The use of social media will play a vital role in the launch and communication of my brand Fortitude. I decided to create and launch an...

I have enjoyed this module, but, like with anything, there have been a few bumps in the road, from lack of communication with the...

This post is dedicated to doing some personal reflection regarding the brand boards and particularly communication planning. Over the...

A few weeks ago I conducted some primary research regarding my logo design and I wrote a blog post about how I had confirmed my logo...

This week I have been working hard on my A3 brand boards. I have really enjoyed the process of making them so far and it has allowed me...

Admittedly, mine and Evie’s communication has lacked over the past week or two. We have both been getting back into the swing of...

On Thursday 29th April I presented my initial ideas to two of my lovely tutors. It felt good to express my ideas out loud and to get some...

I had not been thinking about logos until I realised it was a week before the presentation to present my initial ideas… The lecturers...

Over the past week or two I have been preparing my Brand Proposal Presentation which will present my initial ideas for my brand...

When I first met my designer, it was clear that she desired for her luxury brand to be her surname ‘Fort’, which I was happy to pursue....

When being told we could either focus solely on the designer’s ideas specific to their Innovation module, or take a holistic view of the...

The fundamental of this project is being paired up with a 2nd Year Fashion Design student at NTU, and bringing their innovative designs...

Today was the day that half of the 2nd Year Fashion Marketing and Branding cohort embarked on a new module; Brand Promotion and...