Over the past week or two I have been preparing my Brand Proposal Presentation which will present my initial ideas for my brand development.
I admittedly had a few unmotivated days over the Easter break, and as mentioned before, I have really struggled the get going with the project. However, since confirming a brand name, I have found some more motivation to really push with the project and feel confident with what I am working on.
At this stage, I have come up with most of the brand foundations, and began to present them in a visually exciting way that reflects my brand and its vision. From a brand mission statement to brand values, I am somewhat confident with what I have come up with and looking forward to getting feedback regarding these after my presentation to take further for my A3 boards and Brand Launch Pack.
There are some elements though that I have found very difficult. Identifying and analysing two relevant trends has been tricky from a personal perspective. In previous projects I have found researching trends and finding the connection between the existing brand and the trends quite easy. However because this is a new brand that I am still brainstorming with, I am finding discovering and researching relevant trends hard. I have also found it difficult coming up with the ideal target consumer. I feel that the brand that I am creating has a number of USP’s that would attract different types of customers that will have varying characteristics and qualities. I need to work on this and refine my ideas a little further before I can feel confident with putting them in my presentation.
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