On Thursday 29th April I presented my initial ideas to two of my lovely tutors. It felt good to express my ideas out loud and to get some valuable feedback to take forward.
Often it is hard to put yourself forward to go first with things like presentations, but I happily volunteered to go first and get it over and done with! I was overly pleased with my presentation and was confident with how I got my ideas across. As some personal reflection, I am really proud of how much my presentation skills have improved. I remember at the beginning of the year when presenting for other modules, I could barely speak without getting nervous and out of breath. Now I can proudly present if I pace myself and am confident in what I’m talking about.
My tutors were really kind about my work and gave feedback about what I did well and what I could improve on.
Good points included:
Strong presentation skills.
Good use of words/tone of voice to represent the brand e.g. fortitude, transparency etc.
Good job of talking about the brand name/story and strong context set at the beginning.
Relevant justification to choice of values e.g. how they all begin with ‘t’ to be memorable and in a way that rolls off the tongue.
Phrases used to set the tone of the consumer were effective and start to see glimmers coming through tone of voice throughout.
Good reference to research at the start regarding testing logo ideas etc.
Good and relevant trend identification and analysis.
Things to work on:
Edit vision to make more concise and impactful and edit brand essence to be more emotional, intangible and about a feeling (as opposed to stating simply what the brand does).
Rethink primary and secondary consumers to tie in more with the sustainability focus of the brand.
Better define the sustainability focus of the brand and make sure it all aligns and that it’s all connected e.g. how it’s different to competitors and how it’s important for the designer’s designs.
Consider how ideas will translate well into written work and visually.
Consider labelling and subheading in a way that fits with the brand; everything is about context.
Define a tone of voice that links everything together and reflects the brand’s personality.
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