REFLECTIVE PRACTICE: THE GIBB’S TOOL

Throughout this module, I have learned to understand the importance of reflection. Parminder provided an insightful lecture of reflective practice. This blog is dedicated to this.

I have decided to use the Gibb’s reflective tool to reflect on my A3 Brand Boards presentation that occurred two days ago. My previous blog discussed the feedback of my presentation, but I am wanting to put my reflective skills further into practice.

Step 1: Description

What had happened?

Over the past few weeks I had been working on my A3 Brand Boards. On Tuesday 18th at 2:30pm I presented them to two of my tutors.

Step 2: Feelings

What were you thinking and feeling?

I am a very self-critical individual. I often get this thing known as imposter syndrome, when I doubt my work and never acknowledge the good in what I have done. Although I was feeling this way about my boards and my presentation, I was also feeling well prepared and was looking forward to the feedback that I would receive from my tutors that I could work on before my final submission the next day.

Step 3: Evaluation

What was good and bad about the experience?

The positives that came from the boards and the presentation was that I presented will and got everything I wanted to get across in the 3 minutes that I had. I was also told that the visuals and the impact of my boards were good.

The negatives that came from the boards is that my consumer profiles were not visually represented as much as they could be, and my communications board didn’t strongly reflect the core of my brand and where it wants to go.

Step 4: Analysis

What sense can you make of the experience?

I appreciate and understand all of the feedback that I was given, both good and bad. I agree and am proud of the positives that were outlined about my boards, and I also understand the constructive criticism that I was given and am happy to work on them to make my work better.

Step 5: Conclusion

What do you need to improve on?

I need to take forward the constructive criticism and work on improving my boards before my summative deadline. The key things that I need to improve on are:

1. The tone of voice in the storytelling of the brand

2. Making my consumer profiles more visual if possible

3. Visualising the ‘partnering with a charity’ aspect of the comms plan rather than just discussing it

4. Making clearer where consumers can find the Fortitude brand on social media platforms

Step 6: Action plan

How will you improve?

For the purpose of adopting this tool properly, this action plan will be in the future tense, even though I have already acted upon what needs to improve so that I could meet my summative deadline which was yesterday.

1. I am going to edit the first pink text box on my first board to include more impactful and striking words/phrases that better reflect my brand’s story and overall tone of voice.

2. I am going to edit my second board consumer profiles by adding something visual that allows the viewer to better understand the consumer. For example a small image per consumer group or a simple line drawing that reflects the consumer.

3. I am going to incorporate the logos of the charities that Fortitude would like to partner with. This is a key part of the comms plan and it is important that I visualise it.

4. I am going to feature a line of text that communicates the ‘@’ handle that Fortitude would use across all of their social media platforms to make it easy for the consumer to find the brand.