When being told we could either focus solely on the designer’s ideas specific to their Innovation module, or take a holistic view of the designer’s combined style, I immediately thought the best approach to create a strong brand would be the latter. But is this the right approach for this project?
I believe communication is key when working collaboratively, and my ongoing goal for this project is to maintain communication with my designer so we are both always kept in the loop. This afternoon, I touched base with my designer (Evie); one week since our last/initial meeting. It was approximately 15 minutes long and really informative. Although at this stage neither of us have anything to show, I needed to get something straight, which I needed my designer’s input on…
As aforementioned, I personally think a good fashion brand takes into account everything that the designer does, and the branding reflects the designer holistically as a person and their overall style. I envisioned my brand creation would be like this. However, my designer admitted that her innovative ‘Plastic Ocean’ collection is very much different to her work prior to this, and what she will go on to design in the future. This threw me off slightly. I found myself now worrying that I won’t be creating a strong brand that accurately represents my designer. I voiced these concerns to Evie and was worried that I wouldn’t be able to create a brand that she would be happy with, but fortunately we came up with a solution.
As much as I would like to create a brand that truly reflects Evie more wholly, it is important that I at least focus on her specific innovation project. I need to understand that this approach is not wrong, as it stated in the brief that this is okay! I just think that sometimes I give myself too high standards and put pressure on myself to do/be what I think is best. When after all, this approach is perfectly fine! Now I have clarity on the direction I am going in for brand strategy, I am excited to deeply explore ocean visuals and this topic as whole, not worrying about any of Evie’s other collections or getting the brief wrong.
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