Another week, another presentation! Over the past few weeks I have been working very hard on the development of my 3 A3 Brand Boards. Today I presented to two of my tutors as well as a small group of other FMB students.
Once again, I put myself forward to present first. I truly am proud of how far I have come with my confidence and presentation skills. Ever since I was younger I haven’t been very confident speaking in front of people or putting myself forward for things, but since studying FMB at university, particularly second year, has instilled confidence in me and it is definitely something that I will take away from my university experience and take with me into my future career.
The presentation went really well. I had no technical issues, I was perfectly on time (3 minutes) and I confidently got my ideas and points across that I had wished to. My peers gave me some great feedback as well as my tutors. Once I have written this blog, I am going to go away and make some final tweaks based on the feedback for the summative Brand Board submission tomorrow.
Good points included:
Strong visuals, design and colour scheme, great eye for detail, visuals striking and impactful boards.
Strong logo, particularly the ‘O’ represented by the abstract wave icon.
Relatively clear consumer groups explained well - good understanding of who the brand is aiming at.
Lots of nice queues within the work including the statement down the side, the 3 T’s and part of the brand name highlighted in the brand personality.
With board two, good opening with a question; ‘Are you one of us?’
Great inclusion of QR code which stimulates interaction, and leads to the Instagram page with is currently great and visually striking.
Good idea to partner with charities and nice addition that the consumers will be involved with the direction of the brand and tapping into their values that reflect Fortitude’s brand values.
Things to work on:
The storytelling and brand story/meaning could be better worked on in terms of tone of voice (could embody who the brand is a little bit more to add a little more character).
Could work on the visual representation of the consumer groups and distinguish the consumer groups based on the brand archetypes used through their characters, who they are, how they speak/behave etc.
Expand/work on the Instagram page a bit more by maybe adding some more copy to explain the brand and plant the seed in the consumers mind about what the brand is about.
Could work on the key message of the brand through communications and social media - what’s really important, what lies at the core etc.
Must be clear to consumers how they can find Fortitude on the social media platforms highlighted - they need to know where to find you.
Be more clear about the actions Fortitude is going to do to stop the issue of plastic in the oceans (was spoken about a little bit in the comms at the end, but more details needed).
Feature visually the idea of partnering with charities - this is something that doesn’t want to be missed as it makes Fortitude unique.
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