Admittedly, I am finding getting started with this project very difficult. This is why I decided to create a visual mood board to stimulate inspiration and get my creativity flowing.
I have never done a project like this before, and I think this why I am struggling to get the ball rolling. I feel like I have understood and grasped the strategical thinking elements of this course, but have lacked on the creative thinking side of it. I really want to push my creative skills and I have a good feeling this project is going to do that. As previously mentioned, I like the ideas to come to me straight away, but this really isn’t the case with this project. I know it’s a process, but at this stage I have been really struggling to vision a brand that is new, competitively advantaged and fits with Evie’s vision. However, as much as I am getting frustrated by this, I must understand that all of this is developing my skills, particularly creativity and problem solving.
Today I decided to get out of my rut and do something that will hopefully help me get going. I decided to create a visual mood board, consisting of a range of photos that will hopefully inspire my direction. I used Behance and Pinterest as platforms to find inspirational and fascinating images and visuals, and put the mood board together using Pages with several annotations. Some key visual aspects that I would like to takeaway and potentially use when creating the brand are:
Curved and squiggly lines and splashes of colour.
Pattern - turtle shells, waves, netting, oil spills etc.
Contrasting/stimulating effects e.g. inverted colours, glitched effects.
Colour palette consisting of bright bold colours e.g. cobalt blue, hot pink, coral, peach, yellow, and a colour that hints damage such as red or pale grey.
I hope the mood board speaks for itself and reflects some of my visionary ideas. As a next step in my journey, I am going to research into the topic and gain firsthand knowledge of the matter so I truly understand the brand I am creating and what it will stand for.
Once I created the mood board, I was really keen to run my ideas past Evie to see what she thought. I sent her a video of myself explaining my thoughts and ideas, in particular my thoughts on colour palette and effects, and her response was great! Fortunately she really liked what I had come up with, and her and I are both excited to go onto the next stage and develop our ideas further.
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