This blog post follows on from my previous one about press release writing.
I have the basic understanding that to get press coverage in publications can be difficult. I conducted some research into different niche magazines that would be more realistic for Fortitude’s press release to be featured. Through my research, I narrowed it down to 4 appropriate magazines:
WRPD Magazine
Bi-annual magazine that promotes the dialogue between art, photography and fashion from all over the world.
An independent project that expresses a contemporary vision through the eyes and works of established international talented designers, photographers and writes.
Oyster Magazine
Australia’s largest independent multi-platform media brand covering fashion, beauty, music, art, pop-culture and travel.
Curated by creatives, for creatives, they explore the points of view and passions held by those in the business, providing a platform for forward thinkers.
Showcase the work of established talents who are pushing the boundaries.
The Gentlewoman
Bi-annual magazine that celebrates modern women of style and purpose and offers a fresh and intelligent perspective on fashion that’s focused on personal style - the way women actually look, think and dress.
Features ambitious journalism and photography of the highest quality and it showcases inspirational women through distinctive combination of glamour, personality and warmth.
The Face Magazine
An original, definitive style magazine that for over 25 years has been at the heart of British and international creativity.
Champions fresh talent in music, fashion, TV, film and beyond.
It is a space for immersive, dynamic, multi-faceted stores. It is a space for fun, passion and enthusiasm.
After analysing my research and discussing with Evie what her thoughts were, I chose The Face Magazine to send the press release to, to imagine getting press coverage for Fortitude. This is because it is a magazine that has a reputable history but is still very contemporary and relevant. I love that it is truly at the heart of British history, and with Fortitude’s plastic cleaning movement and pop-up fashion event taking place on a Cornish beach, I thought the Britishness is a nice connection. Its identity and imagery (and the brands that feature on this publication) reflects that of Fortitude. I also looked at their Instagram page, noticing that it has a decent number of followers of 128k, as well as featuring a post of competitor Charlotte Knowles, confirming that this publication is appropriate and aspirational to be featured in.
Comments