“A brand’s choice of colour is a fundamental element that reinforces personality and the qualities of the products and/or services it offers” (Consultancy, 2018).
For the Brand Proposal Presentation I wanted to portray the brand and my ideas for its development in a visually engaging way, with a solid colour palette and visuals/effects to best reflect the brand that will take me through the rest of the project. I have learned to understand how important colour is with branding and marketing, so choosing a colour palette for Fortitude that 1) represents the brand efficiently that satisfies Evie’s vision, 2) attracts consumers and 3) stands out from competition, was key.
A few weeks ago I was experimenting on Adobe with colour swatches to come up with a colour palette that I thought would be good to represent Fortitude. After a long few hours of indecisiveness and experimentation, I confirmed a colour palette that I was happy with. I ensured I ran this past Evie to make sure she liked it, and thankfully she did. I remember in our initial meeting she said that pink is very much her colour, and she also mentioned she could picture blues being part of the branding to reflect the 'ocean' element; all of this I took into account. Here is the colour palette that I hope to stick to throughout this project to represent Fortitude:
As you can see, the colour palette is very vibrant and eye-catching. Although the concept around my designer's brand and inspiration is an off-putting and disturbing issue, I want to ensure the branding isn’t like this. It is important for me that I create a brand that is still visually attractive and engaging for consumers, despite its intentions being about raising awareness for an unpleasant and sad topic. I also noted that in one of the recent seminars, one of my tutors highlighted that the branding and the colours to represent the brand through logos etc. doesn’t necessarily need to be the same as the designer’s collection. This comment made me doubt my ideas and re-evaluate if I had chosen the right colour palette for my brand, because it is very much the same as my designer’s designs and colour palette in her garments. However, I decided that actually this colour palette does work and I should be confident in my creations (despite the logo being minimal and monochrome). Considering I haven’t gone down the ‘holistic view’ route, I imagine that Evie would stick with this colour palette if she was to ever design more collections inspired by the ‘plastic ocean’ issue, confirming that I have chosen a colour palette that works and that I should be confident with.
Comments