“A brand identity board is just a summary of the main guidelines to take into account as you design visuals for your audience”
Last Friday, Simon and Mishka provided a really valuable session on brand identity and its importance. One thing that was covered was the concept of a brand identity board, and how they are key to maintain branding across all touch points. I have previously experimented with designing one of these for some marketing volunteering that I did for a local hair salon, so I do have some basic knowledge on this.
We had been asked to create a brand identity board for our brands to share with Simon and Mishka and the rest of the cohort for this Friday coming up. Mishka and Simon emphasised that we should not view this as any extra work that will hinder our progression with our summative pieces of work. I have no doubt that some students will view this as extra unnecessary work, but I do not think like that. I want to take onboard what I have learned from Mishka and Simon and put it into practice. So here is my attempt at a brand identity board for Fortitude:
Comentarios