Glitch; “an unexpected defect, fault, flaw, or imperfection”
Since creating my visual mood board that sparked some ideas, I thought about how glitched effects would be fitting and work for my brand’s concept. When I last communicated with Evie, she too liked the idea. Ocean pollution is becoming evermore concerning; disturbingly killing off coral reefs and marine life. I thought the glitch effect would be a good way to visually represent this factual issue in a way that is not too disturbing or graphic, but impactful and creative.
As aforementioned, I really want to challenge my creative skills throughout this module and project. I love the glitch effect and I think it looks so cool, but at this stage I had no idea how to create it. So I decided to watch several YouTube tutorials on how to do them.
The first video I watched covered how to create the glitch effect with text. Here is a test sample that I created using Illustrator:
I then watched a second video which showed how to create the effect with images. I found this a much more straightforward video and process, and I will likely use the effect more on images rather than text. Here is a test sample that I created using Photoshop:
I am really pleased with myself that I have learned this new creative skill that I hope to take further and use throughout this project. I would absolutely love if I could create this effect on video, which I could use for some of my communication ideas at a later stage.
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