To encourage and stimulate engagement with our FMBe Creative collaborative platform, it is key that we create content that reflects our friendliness and transparency.
Since posting our first introductory post of our FMBe Creative logo on our Instagram page, each team member has since posted a personal introductory post about them as a person. This is so that our followers truly know the people behind this platform and get to know us on a personal level. We successfully and proactively discussed on our Teams meeting how we would like to do this in terms of visuals and logistics. We all wanted to ensure that our introductory posts were visually engaging whilst being informative at the same time. We brainstormed a few ideas including using emojis that best describe us as individuals, creating mood boards of images that reflect us as individuals and so on. After some discussions, we eventually came up with an idea that allowed us to incorporate our own images and emojis that reflect us in a visual, aesthetically pleasing way. Nataria experimented with an app called ‘Unfold’ that creates polaroid/collage effects that can be used with any images. Cohesiveness with our Instagram feed is something we all wanted to keep in mind. That is why we used the same Polaroid effect and the same caption structure for everyone’s posts. Each post was as the following:
A selection of images to represent the individual through selfies and hobbies (Polaroid affect using the ‘Unfold app’).
An introductory paragraph introducing the individual with things such as name, age, hobbies. COVID impacts etc.
A second paragraph outlining the individual’s allocated designer’s concepts and how these will be taken forward to create a brand.
All captions were accompanied with emojis to reflect the individual whilst making the content friendly and informal.
Each team member’s introductory posts were uploaded on Tuesday. I think the FMBe Creative team have started this project off on a great foot. We have all been super proactive; notably being one of the first teams to get the platform up and running with a name and a logo, and start posting with relevant and engaging content. On Friday, Nataria informed us about her meeting the she had with the lecturers and other team leader’s, stating that going forward it would be a good idea to really plan our feed out to show progress and continue to make engaging, exciting content. As much as I am happy with how this collaborative project has gone so far, it is important that we take on what Nataria as our team leader has said, and start to plan and be more efficient with our platform to ensure it’s as good as it can be.
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