As part of a university-set brief in first year, I created and designed a brand book for the brand Lounge Underwear which encompassed the brand’s core identity. I specifically chose Lounge Underwear because I am incredibly passionate about the brand, and their brand values mirror my own personal guiding principles that continue to shape me as an individual. I have since showcased this piece of work as a professionally printed document to Lounge Underwear’s Chief Brand Officer who gave me applaudable feedback, which has fuelled my desire for working for Lounge Underwear one day.