In my second year of university, I collaborated with a Fashion Design student and assumed the role of a Brand Marketing Consultant to develop an innovative brand based on her design work. I created the British, luxury, womenswear brand Fortitude; a plastic ocean inspired brand, inspired to make sustainable change. As part of the brief, I created a brand launch pack to communicate the brand’s key elements, three A3 boards to tell the brand story in an inspiring, visually engaging way, and a reflective blog to document my findings and feelings throughout the process.