During my time at sixth form, I voluntarily completed an Extended Project Qualification to enhance my knowledge and skillset. Knowing I was passionate about pursuing a career in lifestyle marketing, I decided to explore the long lived retailer M&S’ marketing and advertising strategies, and how they have evolved over the years to reflect society of that time. I took a prescriptive, analytical approach whereby I analysed a variety of M&S’ advertisements in detail which incorporated relevant facts and details as well as my own opinions and judgements.